As we step into 2024, the pressure on companies to embrace transparent sustainability practices has never been more pronounced. Greenwashing is under heightened scrutiny, demanding clear, truthful communications, and measurable actions in company reports. Amidst this challenge, Astrontech and HP stand as your trusted allies, offering a path where transparency is not just a demand but a confident reality. 

In this discussion, we explore three key sustainability trends expected in 2024, designed to counteract false PR and green marketing. Partnering with Astrontech, backed by HP, means we take the driver’s seat, enabling you to confidently assert your commitment to the planet while you rest assured. 

Astrontech’s complete e-waste disposal solutions 

With over 70% of companies progressing beyond initial sustainability discussions, the need for tangible progress is imperative. Astrontech leads the way with comprehensive e-waste disposal solutions, meticulously aligned with international standards.  

When your equipment reaches the end of its lifecycle, our unwavering commitment ensures environmentally sound recycling processes. With ISO9001 and ISO14001 certified specialists, along with strict adherence to regulations, including the Federal Hazardous Waste Act of 1989 and the guidelines of the Basel Convention (1994), Astrontech guarantees transparency and accountability. 

This not only empowers you to confidently report that your device management systems are designed with the planet in mind but also strengthens trust with your customers.  

HP Devices: Engineered with the Planet and People in Mind 

In response to regulatory shifts, HP stands at the forefront of transforming technology with eco-friendly materials. Collaborating with Astrontech, we bring you devices like the HP Elite Dragonfly, crafted with ocean-bound plastic, EPEAT® certified, and celebrated at CES Innovation Awards 2020. Together, we commit to delivering durable technology that pushes the boundaries of sustainability. 

Explore EDM, Astrontech’s device-as-a-service extension, meticulously designed for predictability, reliability, and consistency. As part of our unwavering dedication to a circular economy, we welcome devices from any vendor, exchanging them for a fleet of sustainable HP devices powered by Intel® Core™ processors. This ensures that your device fleet is made of materials that will not cause harm to the environment, allowing you to confidently communicate your commitment to eco-friendly practices. 

Learn more here.

Work with trusted brands to increase your credibility

As customers become increasingly aware of credible sustainability claims, they are no longer looking at your business as a standalone entity, but also the organisations you collaborate with.  

Studies show that 87% of consumers develop a more positive perception of companies that actively support social or environmental causes. Choosing to partner with Astrontech not only aligns your business with a leader in the e-waste industry but also with the prestigious HP Amplify Member program. 

Your affiliation with Astrontech and the HP Amplify Member program is a powerful statement to your customers. It communicates that your dedication to sustainability is not just a claim but is substantiated by industry leaders. This association adds an extra layer of assurance, reinforcing the credibility and reliability of your commitment to forging a sustainable future. 

Learn more here.

Addressing the increasing demand for honesty and openness in sustainability need not be overwhelming. With our support, your company can confidently communicate your sustainability efforts, establishing authentic connections with customers.  

By avoiding greenwashing practices, let Astrontech, in partnership with HP, take the lead. This allows you to focus on your core business strategies with the assurance that your commitment to sustainability is in capable hands. 

Book a consultation with an Astrontech representative to set up an asset management and recovery service with the support of HP. 

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